An Auto Maker Could Deliver A 22% Gain
Ford Motor Company (NYSE: F) shares have traded up after the car maker said its first-quarter sales fell 1.6% year-on-year but highlighted strong sales for its pickup and SUV sales.
Ford Vice President Mark LaNeve, commented, “First-quarter 2019 sales were solid for Ford. Our winning portfolio continues to deliver. F-Series expanded our leadership position while others slugged it out for second place.
We have a close connection with our customers, allowing us to deliver what they need in their trucks. It can also be seen in our record sales of Ford SUVs as well as Lincoln’s significant growth.”
Ford’s trucks reportedly had their best sales in 15 years, and Ford-branded SUVs set a first-quarter sales record “even ahead of the new Explorer and Escape launches,” the car maker said.
“Ford sold 590,249 vehicles in the U.S., including nearly 279,000 pickup trucks and slightly more than 213,000 SUVs. Sales in the two perennially popular segments rose 4.1% and 5% year-on-year,” according to Market Watch.
Auto News recently reported,
“Ford Motor Co. is hoping two distinct nameplates — the Escape and a future vehicle that’s known for now as the Baby Bronco — will help it better compete with Toyota, Honda and Chevrolet in the industry’s most competitive space.
The repositioning starts with the fourth-generation Escape, unveiled last week. Ford’s second-best-selling nameplate in 2018, behind the F-series pickup, received a redesign for the 2020 model year, featuring new powertrains and a less boxy design meant to keep Ford car owners in the fold as Ford abandons sedans.
Ford plans to introduce a still-unnamed, off-road-capable crossover next year. It’s hoping the two-pronged approach will allow it to deliver vehicles that are more desirable to their respective segments than a single generic crossover that seeks to split the difference.
For now, Ford is the only mainstream brand that’s aiming two distinct nameplates into the compact crossover segment.”
Kumar Galhotra, Ford’s North American president, said, the Escape “was instrumental in defining the small SUV market. You have to design distinctive vehicles for specific customer groups.”
The 2020 Escape will now have to be Ford’s bridge between car and crossover. LMC Automotive predicts that the 2020 model will help Ford gain back some market share in the near term.
Ford will also launch an all-electric Transit van for the commercial market by 2021. A plug-in hybrid version of the Transit van will also be available in the market this year.
Despite rising competition in the industry, Ford appears to have a plan that could benefit long-term investors.
F should be considered a buy if recent momentum continues.
Look for an entry at $9.43 with a price target of at least $11.47 based on the pattern in the chart.