A New Distribution Channel Could Deliver An 84% Gain
The Alkaline Water Company Inc. (Nasdaq: WTER) a leading producer of premium bottled alkaline drinking water sold under the brand name Alkaline88®, currently partners with CForce Bottling services and is in the midst of a national mass-market expansion program.
As part of that program, the company has formed a new agreement with Jetro Cash and Carry.
Jetro Cash and Carry reportedly serves more than 5,000 customers throughout Southern California. The Company has aggressively expanded to new sales channels, including convenience stores, home delivery, and now restaurants and other food businesses.
This could be big news for The Alkaline Water Company considering that Jetro Cash and Carry is one of the nation’s leading wholesale food and beverage suppliers.
Jetro Cash and Carry agreed to carry Alkaline88 in 1-liter, 700ml, and 500ml sizes.
The company is optimistic about the partnership and hopes that this new distribution channel will be as successful as its more established supermarket sales channel.
GlobeNewswire summarized the highlights of the agreement between the two companies:
- Food businesses, including restaurants and nonprofit organizations, represent a brand-new vertical for the Company.
- Independent retailers will now have a source to purchase Alkaline88 Water to sell in their stores thus providing their consumers with the markets leading Alkaline water.
Richard A. Wright, President and CEO of The Alkaline Water Company Inc., commented: “We are delighted that Jetro Cash and Carry merchandise warehouse stores will be carrying Alkaline88®.
Consumers in Southern California are familiar with our Alkaline88® brand, which is one of the leading alkaline waters in the market, according to Nielsen data.”
Wright continued: “Penetrating new channels to get our brand to consumers is a critical component of our sales growth strategy, and we are optimistic that Jetro will enable us to accomplish this.”
In addition, Alkaline Water Co is launching a line of CBD infused waters. According to Wright, “the company is sourcing its CBD from Infusion Biosciences and by using hemp extracts it doesn’t have the funky CBD taste.”
Dr. Arup Sen, CEO of Infusion Biosciences, said: “We are excited to license APP Technology and offer our formulation expertise for the Alkaline88® product line in the United States.
They have already proven to be an innovation leader and a trusted, respected brand that is well-loved by consumers in the premium water category.”
He continued, “We believe with our technology and formulations, coupled with their speed-to-market, proprietary electrolysis process and current distribution channels, A88 Infused beverages will become a dominant brand in the hemp infused beverage category.”
A88 Infused is expected to be the first national U.S. beverage company to bring true water-soluble, full-spectrum features of bioactive natural hemp extract molecules to U.S. consumers.
If successful, this could drive the stock price to all-time highs.
WTER should be considered a buy if momentum increases.
Look for an entry at $2.16 with a price target of at least $3.98 based on the pattern in the chart.